Arabella Neville-Rolfe

Arabella is an experienced and well-connected freelance PR professional, specialising in theatre, arts and live entertainment. She is adept at creating clear, concise and punchy press releases, and intelligent, focussed and strategic PR campaigns.

During her fifteen years in the industry, Arabella has built and nurtured close relationships with arts and news media both nationally and internationally. She has planned and implemented PR campaigns for major West End musicals, plays and UK touring productions. She has also worked on a diverse range of live entertainment and arts projects, including dance and comedy, and multiple shows at the Edinburgh Fringe Festival.


ANRPR is a dynamic PR press agency offering communications consultancy and PR to a range of arts and entertainment clients.

Current or recent clients and shows include:

  • The launch of West End venue Immersive LDN and the transfer of the UK’s longest running immersive production, The Great Gatsby
  • Metta Theatreworking with one of the UK’s leading mid-scale touring production companies as they develop several new British musicals
  • Fairfield Halls – strategic and in-house consultancy for the re-launch of Croydon’s iconic venue, including production PR for Angela’s Ashes The Musical and the innovative new family pantomime Cinderella
  • Hackney Empire – working with the new leadership team at the iconic venue
  • Amelie the MusicalUK tour and West End season at The Other Palace
  • A Christmas Carol at Immersive LDN
  • Raymond Gubbay Limited Christmas Festivals 2019
  • Debris Stevenson’s 1st Luv at The Big House
  • Cinderella at the Trafalgar Studios – the West End’s first all drag panto
  • The first professional revival of David Hare’s The Permanent Way at the Vaults
  • The UK premiere of Sam Shepard’s Ages of the Moon at the Vaults

Future projects (announced before lockdown, with new dates to be announced):

  • In My Life – Ruthie Henshall’s concert tour playing London, Dublin, Leicester and Salford
  • Category is…Romeo & Juliet – immersive ballroom adaptation of Shakespeare’s greatest hit, due to open at Colab Factory
  • Notes from a Small Island – Jon Culshaw to star as ‘Bill Bryson’ in new stage adaptation, due to open at the Watermill Theatre and then UK tour
  • Drag Live! at the London Coliseum – a drag variety one night extravaganza

About Arabella Neville-Rolfe

Arabella started her career under the legendary Peter Thompson, cutting her teeth on major West End musicals such as Chicago, Hairspray, Sister Act, Jersey Boys, Love Never Dies, Mamma Mia! and The Sound of Music, and major plays such as Equus, Brief Encounter and Calendar Girls. She joined Target Live in 2011, where her West End work included 42nd Street, Beautiful Thing, The Boys in the Band, Made in Dagenham,Twelve Angry Men, Soul Sister, I Can’t Sing, Sinatra, The Pitman Painters, How the Other Half Loves, Three Days in May and The Height of the Storm.

Arabella was lead publicist on three tours and a West End run of Dirty Dancing – The Classic Story on Stage.

Arabella was also the lead publicist for Park Theatre from 2015 – 2017, where campaigns include The Patriotic Traitor, An Audience with Jimmy Savile, Madame Rubinstein, The Gathering Leaves, The Quiet House, A Clockwork Orange, and The Buskers Opera.

She specialises in large scale UK tours, with work on shows such as The House on Cold Hill, La Cage Aux Folles, The Wipers Times, Ghost the Musical, A View from the Bridge, Brave New World and Of Mice and Men and Amelie the Musical.

She launched ANRPR in June 2019.