Arabella Neville-Rolfe

Arabella is an experienced and well-connected freelance PR professional, specialising in theatre, arts and live entertainment. She is adept at creating clear, concise and punchy press releases, and intelligent, focussed and strategic PR campaigns.

During her fifteen years in the industry, Arabella has built and nurtured close relationships with arts and news media both nationally and internationally. She has planned and implemented PR campaigns for major West End musicals, plays and UK touring productions. She has also worked on a diverse range of live entertainment and arts projects, including dance and comedy, and multiple shows at the Edinburgh Fringe Festival. She has also worked on strategy, production and season PR for major venues, in London and UK-wide.


Current or recent clients and shows include:


  • The Great Gatsby – UK’s longest running immersive production, which transferred to the West End in 2019 and re-opened on 1 October 2020 at Immersive LDN.
  • The Watermill Theatre, Newbury – launch of the sell-out summer season of outdoor performances of The Hound of the Baskervillesand Camelot, followed by the launch of the socially distanced indoor autumn / winter season of shows – Bloodshot, Lone Flyer and A Christmas Carol.
  • Curve Theatre – national PR consultancy for one of the major UK regional powerhouse venues.
  • The Theatre Channel – launch of brand new web series – a unique hybrid of stage and screen featuring performances from the cream of British and international musical theatre talent.
  • Gamepath – launch of a brand new company dedicated to developing and staging large-scale experiential and live gameplay productions, in partnership with leading global entertainment brands, including the immersive Monopoly experience, due to open in London in 2021.
  • Darkfield – strategic PR consultancy for British immersive theatre company producing innovative audio experiences with an emphasis on binaural sound and sensory effects, with launch of new Darkfield Radio show, Visitors.
  • Metta Theatre– working with one of the UK’s leading mid-scale touring production companies as they develop several new British musicals, including the release of their lockdown studio album for The Rhythmics.
  • Park Theatre – launch of the summer and autumn digital Creative Learning programmes at one of the leading Off West End venues in London.
  • Rose Bruford College – strategic PR consultancy for one of the UK’s premiere drama schools.
  • Piff The Magic Dragon: Live from Las Vegas – promotion of UK dates for interactive online magic and comedy show as part of US livestream tour.
  • Hartshorn-Hook Enterprises – working across corporate strategy for Olivier Award winning producers as they expand staffing for their group of companies.
  • Gals Aloud at The Drive In – the UK’s first drive-in drag extravaganza.
  • Hope Theatre – launch of new digital project, Hope at Home, for one of London’s leading pub theatres.
  • Hackney Empire – working with the leadership team at the iconic venue, most recently on their fundraising campaigns.
  • In My Life– Ruthie Henshall’s concert tour playing London, Dublin, Leicester and Salford – new dates planned for March 2021.


  • The launch of West End venue Immersive LDN, where productions included the West End transfer of The Great Gatsby, and A Christmas Carol.
  • Amelie the MusicalUK tour and West End season at The Other Palace.
  • Cinderella at the Trafalgar Studios – the West End’s first all drag panto, recently voted Best Traf 1 Show of the Decade.
  • Fairfield Halls – strategic and in-house consultancy for the re-launch of Croydon’s iconic venue, including production PR for Angela’s Ashes The Musicaland innovative new family pantomime Cinderella.
  • Raymond Gubbay Limited Christmas Festivals 2019.
  • Debris Stevenson’s 1st Luv at The Big House.
  • The first professional revival of David Hare’s The Permanent Way at The Vaults Theatre.
  • The UK premiere of Sam Shepard’s Ages of the Moon at The Vaults Theatre.
  • Shakespeare’s Rose Theatre summer seasons in York and at Blenheim Palace.
Photo credit: Richard Howle

About Arabella Neville-Rolfe

Arabella started her career under the legendary Peter Thompson, cutting her teeth on major West End musicals such as ChicagoHairspray, Sister Act, Jersey Boys, Love Never Dies, Mamma Mia! and The Sound of Music, and plays such as Equus, Brief Encounter and Calendar Girls. She joined Target Live in 2011, where her West End work included 42nd Street, Beautiful Thing, The Boys in the Band, Made in Dagenham, Twelve Angry Men, Soul Sister, I Can’t Sing, Sinatra, The Pitman Painters, How the Other Half Loves, Three Days in May and The Height of the Storm.

Arabella was lead publicist on three tours and a West End run of Dirty Dancing – The Classic Story on Stage.

Arabella was also the lead publicist for Park Theatre from 2015 – 2017, where campaigns include The Patriotic Traitor, An Audience with Jimmy Savile, Madame Rubinstein, The Gathering Leaves, The Quiet House, A Clockwork Orange, and The Buskers Opera.

She specialises in large scale UK tours, with work on shows such as The House on Cold Hill, La Cage Aux Folles, The Wipers Times, Ray Cooney’s Out of Order, Dead Sheep, Ghost the Musical, A View from the Bridge, Brave New World, Of Mice and Men and Amelie the Musical.

Other projects, venues and shows included Slava’s Snow Show (Southbank Centre), Queens of Syria (Young Vic), A View from Islington North (Arts Theatre) Requiem for Aleppo (Sadler’s Wells), Shadowland (Peacock), Dance Umbrella Festival, The Critics’ Circle Theatre Awards, The Hospital Club (general PR, individual exhibitions in the Gallery, and the h100 creative power list) and strategic consultancy for Leicester Curve.

She launched ANRPR in June 2019. Recent projects included strategic and in-house consultancy for the re-launch of Croydon’s iconic Fairfield Halls, the launch of IMMERSIVE LDN, a new West End venue dedicated to immersive work, where shows included The Great Gatsby and A Christmas Carol. Other productions include The Permanent Way and Ages of the Moon, both at the Vaults Theatre, the tour and West End run of Amelie the Musical at The Other Palace, the York and Blenheim Palace summer seasons of Shakespeare’s Rose Theatre, and Cinderella at Trafalgar Studios – the West End’s first all-drag pantomime.

During lockdown, she continued to work hard, offering pro bono services to ex and current clients including Hackney Empire, Park Theatre and Metta Theatre (particularly around ACE grant success and crowdfunding initiatives). She offered support to a number of others including to London fringe venue The Hope Theatre, digital fundraising platforms and initiatives such as the Capsule Theatre and Film Festival, IMMERSIVE LDN’s Hometrap festival, the online gala for children’s literacy charity Grimm & Co, the ‘We are Human’ campaign from Butterfly Theatre Company, and the launch of the Help Hub initiative for the new graduate support website, Showcase 2020.

Arabella is working with an exciting mixture of venues and shows this autumn.