Arabella is an experienced and well-connected freelance PR professional, specialising in theatre, arts and live entertainment. She is adept at creating clear, concise and punchy press releases, and intelligent, focused and strategic PR campaigns.
During her fifteen years in the industry, Arabella has built and nurtured close relationships with arts and news media both nationally and internationally. She has planned and implemented PR campaigns for major West End musicals, plays and UK touring productions. She has also worked on a diverse range of live entertainment and arts projects, including dance and comedy, as well as shows at the Edinburgh Fringe Festival.
She is a venue PR specialist, working on strategy, production and season PR for major venues, in London and UK-wide, with current clients including Curve Leicester, The Watermill in Newbury, Hackney Empire, The Belgrade Coventry, The King’s Head Theatre, The Barn Cirencester, The Hope Theatre Islington, Fairfield Halls in Croydon and the Birmingham Hippodrome.
Other shows, projects and retained clients include La Voix Humaine (currently available on iPlayer), the immersive Great Gatsby, Faulty Towers The Dining Experience, Raymond Gubbay Limited, Rose Bruford College of Theatre and Performance, Metta Theatre and West End gala A Journey to the Past.