Arabella Neville-Rolfe

Arabella is an experienced and well-connected freelance PR professional, specialising in theatre, arts and live entertainment. She is adept at creating clear, concise and punchy press releases, and intelligent, focussed and strategic PR campaigns.

During her fifteen years in the industry, Arabella has built and nurtured close relationships with arts and news media both nationally and internationally. She has planned and implemented PR campaigns for major West End musicals, plays and UK touring productions. She has also worked on a diverse range of live entertainment and arts projects, including dance and comedy, and multiple shows at the Edinburgh Fringe Festival. She has also worked on strategy, production and season PR for major venues, in London and UK-wide.


Current or recent clients and shows include:


    Photo credit: Richard Howle

    About Arabella Neville-Rolfe

    Arabella started her career at PTA under the legendary Peter Thompson, cutting her teeth on major West End musicals such as ChicagoHairspraySister ActJersey BoysLove Never Dies, Mamma Mia! and The Sound of Music, and plays such as EquusBrief Encounter and Calendar Girls. She joined Target Live in 2011, where her West End work included 42nd StreetBeautiful ThingThe Boys in the BandMade in DagenhamTwelve Angry MenSoul SisterI Can’t SingSinatraThe Pitman PaintersHow the Other Half LovesThree Days in May and The Height of the Storm.

    Arabella was lead publicist on three tours and a West End run of Dirty Dancing – The Classic Story on Stage.

    Arabella was also the lead publicist for Park Theatre from 2015 – 2017, where campaigns include The Patriotic Traitor, An Audience with Jimmy Savile, Madame Rubinstein, The Gathering Leaves, The Quiet House, A Clockwork Orange, and The Buskers Opera.

    She has extensive experience working on large scale UK tours, with work on shows such as The House on Cold Hill, La Cage Aux Folles, The Wipers Times, Ray Cooney’s Out of Order, Dead Sheep, Ghost the Musical, A View from the Bridge, Brave New World, Of Mice and Men and Amelie the Musical.

    She launched ANRPR in June 2019. Early projects for ANRPR included strategic and in-house consultancy for the re-launch of Croydon’s Fairfield Halls, the launch of IMMERSIVE LDN, a new West End venue dedicated to immersive work, where shows included The Great Gatsby and A Christmas Carol. Other productions include The Permanent Way and Ages of the Moon, both at the Vaults Theatre, the tour and West End run of Amelie the Musical at The Other Palace, the York and Blenheim Palace summer seasons of Shakespeare’s Rose Theatre, and Cinderella at Trafalgar Studios – the West End’s first all-drag pantomime.

    The Great Gatsby re-launched in front of a socially distanced audience at Immersive LDN in October 2020 – one of the first live shows to do so post pandemic. She worked on the first outdoor summer season for the Watermill Theatre Newbury and then its socially distanced indoor season, including the filmed production of A Christmas Carol.

    Curve Theatre Leicester appointed her as their retained national PR, as they navigated the second lockdown, including the launch of their two hugely successful streamed productions of Sunset Boulevard in Concert and The Color Purple in Concert. The Belgrade Theatre in Coventry also retained her services for national PR consultancy during the UK City of Culture Year.

    ANRPR is the retained publicist for Metta Theatre, publicising their work during the pandemic creating studio album and music videos for new British musicals Cells, The Rhythmics, In the Willows and The Little Prince, plus the stage premiere of The Rhythmics at Southwark Playhouse in the autumn.

    ANRPR launched the West End transfer of Amelie the Musical, one of the first socially distanced shows to open as the third lockdown lifted, and is looking forward to the September re-launch of The Great Gatsby at Immersive LDN, in its original pre-pandemic format.

    She regularly works with TuckShop, a production company specialising in drag performances, and publicised their first West End season at the Garrick Theatre and will be working on the second all drag pantomime this Christmas.

    She is also working with all her venue clients – Curve, The Belgrade, The Watermill, Hackney Empire and The Hope Theatre – on their re-launch plans and reopening seasons.

    In August 2021, ANRPR launched a brand new immersive experiential game play attraction in central London, Monopoly Lifesized.